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Imagine this: You've poured your heart and soul into attracting potential clients to your business. Maybe your business has an impressive following on social media and even a sizable email list … but when it comes to converting your audience into customers, the sales aren’t what they...
Are collaborations part of your marketing strategy? Do you feel like your business is too small or too new for collaborations? And what are the different types of collaborations that you should consider? In today’s episode, marketer Sydney Ludden and I are discussing what it looks like to...
In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book.
Her email list and audience are growing rapidly,...
Most seasoned entrepreneurs know that connecting with new audiences is always impactful. But how can you turn podcast guest appearances into a revenue-generating marketing arm of your business? Is there a “right way” to do publicity marketing? Are there certain metrics we need to...
It seems like everyone in the business world is writing a book. A book can be a catalyst for growing your business—but how exactly does that work? And is it worth the effort? In today’s episode, we’re breaking down the steps to writing a business book and getting it published....
If you’ve dabbled in digital advertising, at some point you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your...
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