EP 16 | The Art of Connection: Using Text Marketing to Foster Deep Relationships

In this episode, we’re digging into text marketing and how to use it to deepen connections with your audience.

While social media and email marketing are the clear front runners in most business marketing strategies, another platform is slowly but surely gaining traction- text messaging. Text marketing offers a unique way to connect with customers in a more personal and direct manner, and few people know this better than Sophia Parra.

Sophia and I discuss the ins and outs of text marketing and why it’s an unlikely but undeniable tool to build connections. 

If you are ready to take your marketing game to the next level, tune in now!

Topics covered: 

  • Sophia's brilliant text launch (that you can copy)
  • How to create conversation instead of talking "at" your audience
  • The text marketing app that makes launching your campaign easy
  • How breaking the rules of marketing can pay off for your community
  • The one thing we need to commit to doing every single day to grow our business
  • How to experiment with your messaging to increase engagement
  • The one thing to prioritize is to take the stress out of marketing

Sophia is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach.

Her clients have tripled attendance at their free events, gone from 800 to 50k followers, increased opportunities for podcasts, magazines, and even TV features, and had 6 figure launches from their Direct Messages…

She’s also the podcast host for, Marketing #Unfiltered, and the creator of the Go-To Coach Club, where she helps members get strategic with their online presence to build their go-to coach factor. She was also recently seen talking DM strategy on Forbes.

Are you planning to use text messaging to build a deeper relationship with your audience? Send me a message on LinkedIn or Instagram to let me know. I'd love to hear from you!

Mentioned Resources

Community Texting App

Connect with Sophia

Text "marketing" to 917-810-2418


12 Strategies to Find + Convert Your Next Client on Social

Connect with Sunny




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