EP 19 | Mastering the Technical Side of Email Marketing with Marilyn Gil
If emails are part of your marketing strategy but the thought of A/B testing has you running for cover, it’s time to dig into the technical side of email marketing.
Having a grasp on the technical side is like opening an old clock to see what makes it tick. You’ll understand how and why your emails perform, who is reacting and why, and be able to make small tweaks to improve performance.
In this information-packed episode, Marilyn Gil breaks down everything you need to know to optimize and enhance your next email campaign.
Get ready to tag, test and watch your open rates and engagement soar!
Topics covered:
- How to A/B test your subject lines to increase open rates
- Automating your emails for perfect timing and relevance
- Finding the right frequency for your welcome sequence
- Tagging and segmenting emails to deliver personalized content
- Targeting customers by lifecycle stage can increase sales
- Creating content that is relevant to your audience
- The top email marketing platforms by business type
Marilyn works with established Fortune 500 companies and private entrepreneurial start-ups to build one-of-a-kind email marketing campaigns. She believes now more than ever that reaching the right people with the right message at the right moment is critical.
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