EP 20 | Quizzes: The Power of Personalized Marketing with Linda Sidhu
In this episode, Linda Sidhu shares why a personality quiz is more than just a (super effective) lead magnet and how to create one that does double duty as your #1 customer research tool.
If you want to lure in your leads like Y2K teenagers to a Cosmo quiz and learn what makes them tick, tune in and learn how to create click-worthy quizzes that'll have your leads glued to their screens and filling out forms faster than you can ask, "Brad Pitt or George Clooney?"
Topics covered:
- Why quizzes and stroking your audience's ego are the ultimate marketing power couple
- How quizzes can make or break your marketing funnel (and why you need to be using them STAT)
- The unexpected places you can plug quizzes into your sales process for maximum impact
- The undeniable power of podcasting and how to use quizzes to attract leads like a magnet
- How to add context and emotional depth to your content with quizzes that connect with your audience
- The top three questions every business needs to ask their super fans for killer market research
Linda Sidhu is a list-building expert who helps entrepreneurs create irresistible personality quizzes that attract hundreds of new subscribers on autopilot.
As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers.
Mentioned Resources
Ellen Yin's “What’s Your CEO Style?” Quiz
Leah Bryant’s “Discover Your Superpower” Quiz
Linda’s “Discover Your Personal Quiz to Cash Strategy” Quiz
Connect with Linda
Connect with Sunny
Thanks for tuning into Marketer For Hire. If you love the podcast, please leave a rating and review on Apple and Spotify to help me reach more small business owners – like you! And if you have a burning marketing question, please reach out to me on Instagram or LinkedIn and let me know. I might just do an episode on the topic!
