EP 28 | Repurpose Your Content Strategically with My STAR Framework

Content repurposing is one of those terms that gets thrown around a lot. It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Or reposting the same thing on Instagram 6-weeks apart? Or is there more to it? (Spoiler: there’s more to it.) If you’re looking for a fresh and easy approach to strategically repurposing content—it’s time to implement the STAR framework.

I’m going to walk you through each step of the process I use to repurpose content for myself and for my clients. And the best news? You do not need to back track and catalog all your old content. Rather, this is a framework you can start using today to give your content a longer life. You’ll also be able to find it next time you or your marketer are creating a welcome series, course, presentation…or something else…that has you wondering, “Haven’t I written about this before?”

Topics Covered:

  • The benefits of repurposing content
  • The difference between long-form and short-form content
  • Where to source ideas if you don’t have long-form content yet
  • How the STAR framework helps you repurpose content strategically
  • My favorite tool for creating content catalogs
  • How to use the customer journey to plan out social media content
  • My #1 tip to start creating your content catalog


Links & Mentioned Resources

Sunny’s interview w/ Sophia Parra

My Podcast Producer, Leah Bryant


Connect with Sunny




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