EP 3 | 3 Myths Small Business Owners Need To Stop Believing
Here’s what to expect from this episode:
When you first thought about hiring someone to manage your marketing, did you expect them to immediately take the reins and seamlessly execute the plan? After making the hire, did you find out that wasn't the case? In fact, it was the opposite. Instead of seeing the big picture, they often come to you for direction. This brings me to the point of today’s episode. I’ll bust three myths that can lead small business owners to hire the wrong people and tell you what to do instead.
To hire the right marketing person, small business owners need to stop believing three myths…
- There are two types of marketers: visionaries and implementers
- Which comes first: your hire or your strategy?
- Hiring someone before you’ve mapped out what you need
- Social media and brand growth are different
Still have questions about this? Be sure to download the Action Sheet to help you avoid these three hiring mistakes when you're ready to hire someone to help you with your marketing! Which of these busted myths resonated with you the most? Send me a message on LinkedIn or Instagram to let me know. I'd love to hear from you!
Resources and Links Mentioned
More about Marketer for Hire Podcast
Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.
Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!