EP 43 | Set Achievable 2024 Business Goals with this 5-Step Process

If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall into, hear this—setting business goals is critical to the success of your business and there’s one step you absolutely cannot skip.

In order to set the right business goals for the new year, you must get super specific and strategic. Your goals will direct your marketing efforts and lead to real growth for your business! But it all starts with a look back at 2023. It’s important to identify your most profitable revenue stream and top buyers, analyze last year’s numbers (I know!), and evaluate your current offer suite in order to scale your business in 2024. You ready? Let’s get started!

In this episode, we cover:

  • My strategic approach to New Year’s resolutions as a business owner
  • How to correctly set data-driven marketing and business goals for 2024
  • What data to review from 2023 to grow your business in 2024
  • How to identify where to spend your time and money (plus where to save it!)
  • Why it’s important to evaluate which offers to keep or eliminate from the offer suite

I'd love to hear if this shifted any of the goals you'd set for yourself and your business in 2024. Come over to Instagram and share with me!


Connect with Sunny




I appreciate you tuning into Marketer For Hire. By leaving a rating and review on Apple and Spotify, you will help me reach more small business owners – like you!