EP 44 | Practical Steps to Improve Your Digital Ad Game with Jake Madoff

If you’ve dabbled in digital advertising, at some point you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he’s guiding us through practical steps that will boost your digital ad game.

Jake is the go-to-guy for businesses who want to maximize their online presence—whether their ad spend is $5,000 or $2M a month. In this interview, Jake shares a wealth of knowledge—including what you should be doing in the first 30, 60, and 90 days of running an ad. No matter if you’re new to running ads or you’ve been doing it for awhile, there’s a lot to learn in this episode!

In this episode, we cover:

  • What is working right now in paid social
  • Specific steps  to create, test, and improve your digital ads
  • How to make smart use of your ad budget (whether big or small)
  • The 5 key metrics to watch when testing ad campaigns
  • Who can benefit from attribution modeling for ad campaigns (plus the best tools and apps)
  • How measuring advertising and the approach to creative is changing

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. He’s led growth at three multi-million dollar startups and worked with over 100 big-name brands over the course of his 8-year freelance career. He leverages small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend), helping brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different channels.

What next step are you taking to improve your digital ad performance? Share with us on LinkedIn!


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