EP 45 | How to Write, Publish, and Market a Business Book with Cindy Childress

It seems like everyone in the business world is writing a book. A book can be a catalyst for growing your business—but how exactly does that work? And is it worth the effort? In today’s episode, we’re breaking down the steps to writing a business book and getting it published. If you’re looking to establish your authority and showcase your expertise, a book might be the vehicle you’ve been looking for!

My guest is Dr. Cindy, an expert ghostwriter and book writing coach who works with entrepreneurs to write books. She’s got some great advice on how to find a winning book idea, what your publishing options are, and how much time and money you can expect to invest in this project. Even if writing a book isn’t on your radar, I hope you’ll listen to this interview because you might just change your mind after you hear our conversation.

In this episode, we cover:

  • Why writing a book will benefit your business, even if it’s not a best seller 
  • How to find your book topic (spoiler: it might be in your existing content!)
  • Understanding the authority ecosystem and how to grow yours
  • What a sales and marketing funnel looks like for an author
  • How much time and money it takes to write a book
  • The 3 book publishing options and how to decide which is right for you

Dr. Cindy, The Expert’s Ghostwriter®, supports entrepreneurs to write books that make money and make an impact. Her clients achieve bestseller status, give TEDx Talks, win book awards, sign book deals, and more. Highlights of her results in the past seven years include: 41 Client and Student Books Published, 10 #1 Bestselling Books, 9 Book Awards, 4 Business Awards, and 2 Traditional Book Deals.

Will you be adding “write a book” to your future business ideas list? Dr. Cindy and I would love to hear about it—find us on Instagram and share your takeaways!


Links & Mentioned Resources

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