EP 46 | Grow Your Reach and Revenue through Podcast Guesting with Christina Lenkowski

Most seasoned entrepreneurs know that connecting with new audiences is always impactful. But how can you turn podcast guest appearances into a revenue-generating marketing arm of your business? Is there a “right way” to do publicity marketing? Are there certain metrics we need to learn to track? Luckily, Christina Lenkowski is here to uncover those critical markers for us!

Her podcast publicity method is thoughtful and easy to execute—perfect for novice or practiced podcast guests. Christina even shares a couple of client case studies (including Liz Wilcox) with us. Let’s make sure you’re doing the most to build your business with each podcast you book! Listen in as Christina shares the consistent wins podcast guesting can contribute to your ROI. 

In this episode, we cover:

  • What podcast metrics you can (and should) be tracking
  • How to identify the best podcasts to pitch
  • Tips for choosing a great podcast topic
  • Ways to reuse your guest content to increase reach
  • How to leverage podcast guesting to grow your business
  • Why podcasts are your most impactful marketing tool
  • Mistakes to avoid as a podcast guest 
  • The one question we should all be asking immediately after a podcast interview

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. After 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then, she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. 

Look out for my Instagram Live with Christina to promote this episode! And be sure to share this conversation with your stories & tag us!


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