EP 48 | How to Leverage Brand Collaborations to Grow Your Audience Overnight with Sydney Ludden

Are collaborations part of your marketing strategy? Do you feel like your business is too small or too new for collaborations? And what are the different types of collaborations that you should consider? In today’s episode, marketer Sydney Ludden and I are discussing what it looks like to create successful collaborations and how to measure success.

Whether you’re a microbusiness or a brand with a sizable following, strategic collaborations can greatly impact your brand positioning and your bottom line. Sydney shares when to use collaborations in your marketing strategy, how to pitch collaborators, and how to determine the right KPIs to measure the success of your collaboration. Whether you’re a master of collaborations or it's something you’d like to add to your strategy, this episode will give you new ideas and ensure you have all your bases covered.

In this episode, we cover:

  • What to look for in strategic collaboration partners
  • How collaborations can help to grow your business in different growth stages
  • How to start building a relationship with a potential collaborator
  • What to do when you hear “no” from a collaboration pitch
  • The best way to promote a collaboration and how to determine its success

Sydney is a marketing creative who has built a career helping female founders shine and spread their voice. She is the founder of two creative agencies based in Montana.

What was your biggest aha from this episode about collaborations? We’d love to hear your thoughts on our social media channels!  


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