EP 5 | How to Find Unicorn Marketing Assistants to Ensure Success With Emily Reagan

Here’s what to expect from this episode:

Small business marketing always involves someone working hard behind the scenes, right? One of the first things that a small business owner needs to do is take marketing off their plate to focus on the bigger picture. But when you hire for your business, you're often looking for someone who can handle everything, from designing websites to writing content. It sounds as if you're on the lookout for a “true unicorn,” doesn't it? My guest in this episode, Emily Regan, specializes in creating unicorns; the people every business owner wants on their team.


 Emily Reagan is a “Jill-of-all-trades” when it comes to digital marketing and tech. With her behind-the-scenes digital marketing expertise, she has worked with many creatives and furniture painters, including Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more. She founded the Unicorn Digital Marketing Assistant School, which teaches women how to become in-demand unicorn digital marketing assistants online.


Emily and I discuss what makes a unicorn hire so special, how to decide if a virtual marketer might be a good fit for your business, and how to ensure their success.

Topics covered:

  • When should small businesses start thinking about hiring
  • What business owner needs to have in place before the onboarding process
  • Hiring a team and how long it takes
  • The difference between a VA and an OBM
  • In-house vs. remote digital marketing for small businesses
  • The essence of the unicorn 

The truth is, as a small business owner, you can't do it all. Nobody in business is super visible without there being somebody behind the scenes. Emily shared some great tips for finding your unicorn, but also what to look for if you can't. What did you find most helpful about this episode? Send me a message on LinkedIn or Instagram to let me know. I'd love to hear from you!


I appreciate you tuning into Marketer For Hire. By leaving a rating and review on Apple and Spotify, you will help me reach more small business owners – like you!


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More about Marketer for Hire Podcast

Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.

Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!