EP 6 | How To Write a Case Study and Attract Your Ideal Clients with Brittany Herzberg

Here’s what to expect from this episode:

Google is the first place you turn to when buying a product or hiring a service provider, isn't it? Most of the time, you're not only looking for the products or services themselves but also reviews so you can know if they're trustworthy. Reviews are helpful –– they're proof that the product works or that the person knows what they're doing. However, if you can actually picture yourself in the story, you're much more likely to think, “if XYZ can save this person, XYZ can help me,” right? My guest in this episode is Brittany Herzberg, an SEO and Case Study copywriter who specializes in helping you see yourself in the case studies she writes.


Brittany Herzberg is the copywriter service providers call when they want to answer a Googled question. As Brittany tested her skills with various projects, she realized her superpower was social proof. This, combined with her 15+ years in the healthcare field, has taught her that clients search for—and book with—people they trust and connect with. Brittany believes the number 1 business-building task should be to create a powerful human connection with strangers—using SEO and storytelling.


In this episode, Brittany and I discuss SEO tips, the importance of case studies, and why niching down isn't so scary.

Topics covered:

  • Brittany's copywriting journey
  • How to use SEO in your copy
  • The power of case studies
  • Case studies vs. testimonials
  • Niching down

Never underestimate the power of a case study. Customer testimonials are great proof that you deliver on what you promise. Case studies, however, take things to a whole new level. The truth is, when I see myself in the story rather than just a quote, I'm much more likely to call you. Have you ever used case studies in your marketing? If so, what impact did it have on your business? Send me a message on LinkedIn or Instagram to let me know. I'd love to hear from you!

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More about Marketer for Hire Podcast

Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.

Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!