EP 8 | How Time Tracking Leads To The Perfect Marketing Hire

Here’s what to expect from this episode:

As a business owner, you probably envision hiring a marketer who can take everything off your plate, set that marketing plan in motion, and serve as a co-creator in your business. All while you devote your time to working on your business –– setting vision and working in areas you love - some that you've neglected for far too long. But since marketers have such a wide range of responsibilities, it can be challenging to know what to hand over and who to hand it over to. The truth is, finding the person who’s perfect for your needs doesn't happen overnight.

This episode is the first part of a short series walking you through the process, step-by-step, of hiring the perfect marketer. (Spoiler: It doesn’t begin with writing a job description and ends the day you hire.) Be sure to tune in to all four episodes because we'll talk about exactly what you need to think about at each step.

Topics covered:

• The best way to hire a marketer
• The things you should consider before hiring
• Time tracking, productivity, and creativity
• The reason I'm asking you to break up your activities
• Exercises to reveal gaps in your team

After completing these exercises, you might be wondering what's next? How do you go from knowing what you need done to finding that unicorn? Don’t you worry - we cover that in the next episode. Until then, I'd love to hear what you think of these time audit exercises. Send me a message on LinkedIn or Instagram to let me know how it went. I'd love to hear from you!

Resources and Links Mentioned
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More about Marketer for Hire Podcast

Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.

Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!