EP 9 | How to Write a Job Posting That Attracts the Best Candidates

Here’s what to expect from this episode:

When it comes to hiring in this competitive market, an old-school job description that’s overly technical and boring isn’t going to cut it. Writing a job description isn't just about describing the job itself. It's about selling your company and the position to your ideal candidate. In this episode, I’ll teach you how to immediately grab your perfect candidate’s attention and craft the must-have parts of your job posting to stand out.

This is the second episode in a series entitled How to Hire the Perfect Marketer. If you haven't listened to Episode 8, I suggest you start there and then come back to this one. This episode focuses on the second hiring process step: creating a job description that attracts the right marketer.

Topics covered:

  • The cost of hiring mistakes
  • Why your job description is actually marketing copy
  • How to write a lead that hooks your ideal candidate and draws them in
  • The impact of “big picture” thinking when it comes to job requirements and qualifications
  • A hiring trend that will widen your applicant pool
  • The one thing most job postings don’t include but should

If you're ready to create a description or job posting (which is not your first step!), you should start with a strong lead that oozes personality. I'm so excited for you to start attracting candidates who share your passion for what you do. Have you ever struggled with writing effective job descriptions?

I’d love to hear about your experiences and how the tips in today's post have changed your approach to job postings. Send me a message on LinkedIn or Instagram to let me know how it went. I'd love to hear from you!

Resources and Links Mentioned
Episode 8: How Time Tracking Leads To The Perfect Marketing Hire

Episode 4: How Small Business Owners Can Make Smart Hiring Choices With Kaylyn Lehmann

Own Your Money – Belinda Rosenblum

Gallup- 6 Trends Leaders Need to Navigate This Year


Connect with Sunny


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More about Marketer for Hire Podcast

Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.

Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!