EP 10 | How The Screening and Interview Process Helps You to Hire the Perfect Marketer

Here’s what to expect from this episode:

Are you frustrated with the interviewing process? Is it hard to narrow your list of candidates to the "rockstars" you want to hire? This is exactly why I created this four-part series, "How to Hire the Perfect Marketer." Hiring isn’t a single action. It’s a series of steps where each one is as important as the last. If you haven't listened to Episode 8 or 9, where I walk through the first two steps in the process, you’ll want to start there.  Then come back and listen to this episode and learn how to simplify the screening and interviewing process as you hire the perfect marketer.


In this episode, I dive behind-the-scenes to show you exactly how I screen and help my clients interview their candidates.

Topics covered:

  • Three items your candidates should submit in the application process
  • The cover letter test
  • Which to review first - resumes or work samples (it will surprise you) 
  • Questions to ask in the screening process
  • How to choose your top candidates
  • The importance of having a face-to-face interview
  • Proper etiquette that will leave candidates loving you (and your company) even if they’re not “the one”

With the steps I'm laying out in these episodes, you'll be able to eliminate people who are not the right fit and find that perfect match! Will it take more time? Yes. However, I promise it will pay off in the end. Tune in next week for the most critical part of any hiring process: onboarding and training. In the meantime, I'd love to hear about your interviewing experiences. What have been some of your greatest trials or successes? Send me a message on LinkedIn or Instagram. I'd love to hear from you!

Resources and Links Mentioned

Episode 8: How Time Tracking Leads To The Perfect Marketing Hire

Episode 9: How to Write a Job Posting That Attracts the Best Candidates

Episode 2: Have You Become the Bottleneck of Your Marketing?


Connect with Sunny

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More about Marketer for Hire Podcast

Not all business owners have a marketing background, but we all know how important marketing is for unlocking our business’ full potential.

Each week on Marketer for Hire, Sunny Logsdon dives deep into tips and advice on getting the right people on your team with the right skills and breaking down complex marketing concepts into bite-sized pieces to help you delegate confidently and easily. If you want to curb frustration from lack of results and start giving clear, strategic instructions to your marketing team or agency, this is the show for you!