The Blog

If emails are part of your marketing strategy but the thought of A/B testing has you running for cover, it’s time to dig into the technical side of email marketing. 

Having a grasp on the technical side is like opening an old clock to see what makes it tick. You’ll understand how...

Social media and video marketing might be all the buzz right now, but email is still the best marketing tool. In this episode, I am digging in and sharing tips on how you can get your emails opened, read, and clicked on. Wouldn't we all love to have a clear answer to this question?

Get yourself...

Content and messaging are the lifeblood of every small business, especially in 2023. But creating all that content can feel like treading water…especially if you struggle with what to say and how to say it.

Whether you’ve hired a team to create your content or you’re a small...

In this episode, we’re digging into text marketing and how to use it to deepen connections with your audience.

While social media and email marketing are the clear front runners in most business marketing strategies, another platform is slowly but surely gaining traction- text messaging....

Today we’re talking about one of the most powerful, yet underutilized, marketing tactics out there: anticipation marketing.

When it's done right, you can pique your audience's interest and bring them along on a journey that gets them so invested that when it’s time to announce your...

Imagine finishing your talk and, as you step off the stage, you're met with 26 new paid speaking gigs or a stream of people asking how to work with you. Our guest today knows exactly how to make that happen. (The speaker who was offered 26 paid gigs walking offstage? That’s her...