The Blog

It’s tough to know what to say on your website or sales page in a “normal year.” But throw in inflation and a looming recession and things get… much more complicated. To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak...

You've probably heard of Threads, but in case you've been checked out—Meta, Facebook's parent company, launched Threads, a social microblogging app, on July 5. Yes, really—another social channel to keep up with. And while that was my initial thought too, I’ve seen some threads...

Should you pitch a podcast yourself or hire an agency? In this episode, I’m unveiling the exact process I use to pitch myself and build out pitch lists for my clients. It’s easier than you’d think to stand out from the crowd!

Landing a guest spot on a podcast will grow your...

When Kami and Danielle took a leap of faith and opened their clothing boutique, they had no idea what challenges lay ahead. But one pandemic and several business shifts later, Kami and Danielle are not only able to say they survived—they thrived!

As business owners, we’re asked to...

Are you ready to increase marketing engagement through active listening and powerful storytelling?

In this episode, Zafira Rajan brings you an immersive exploration of how being an empathetic listener can transform your copywriting game. Discover the art of sensory storytelling, the magic of...

In this episode, Linda Sidhu shares why a personality quiz is more than just a (super effective) lead magnet and how to create one that does double duty as your #1 customer research tool.

 If you want to lure in your leads like Y2K teenagers to a Cosmo quiz and learn what makes them tick,...