The Blog

Learning how to manage business finances can feel like such a thorn in your side. What makes a smart investment? How much should you spend on marketing? And can this be simplified to  make it a little more… fun?

Belinda Rosenblum joins me to discuss money management for your business...

In today’s episode, I’m diving into three ways you can strategically repurpose content to improve visibility (aka, get found).

But before you jump in, I highly recommend that you listen to the previous podcast where I dive into my STAR Framework. It will provide...

There’s SO much in marketing that we could be doing that sometimes it feels like “Where do I even start?” It’s tough enough to follow up with all your client commitments, but taking time to work on the business? Something’s got to give, right? Not so, according to...

Content repurposing is one of those terms that gets thrown around a lot. It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Or reposting the same thing on Instagram 6-weeks...

There’s almost nothing scarier for entrepreneurs than the thought of their business failing. From the outside, it’s easy to assume that a business with big-name clients, tons of Instagram followers, a fancy TV ad, or high revenue has it all together. In reality—many businesses...

Digital ads. The idea makes most business owners (and their marketers) glaze over. They think “let’s hire an expert for that.” But the truth is, you as the business owner need to understand ads even if you have an expert on board. 

Today’s guest, Meta ads expert,...